When you are starting a business, whether large or small, the many factors that go into it are positively overwhelming. Business licenses, financing, marketing, and just running the thing can be outright exhausting. Sometimes it is so exhausting that you might not always know how the timing of how it all works. So, today I am going to talk about some things you want to consider before you start shopping around for advertising and SEO services.
Do you Have an Up to Date Website?
Before you start talking about things like marketing and SEO services, it is important that you have everything else in order. That means making sure that you have a working and functioning business, brand/image, and website beforehand. It sounds a little nitpicky, possibly hyper-critical, but there is a method to the madness.
When it comes to SEO, there is a scale of points that count either for or against you depending on how easily others can surf on the site. If it is hard to see ,has broken links, writing that is too difficult or not enough writing at all, the search engines will count all of it against you. Your site gets penalized by getting buried down the search engine result lists.
However, if your business site is easy to find, easy to read, and easy to surf, the search engine will count points in your favor. The result is getting your site closer to the top of the search result lists.
Do You Know Your Message and Your Audience?
First, if you want to get your business of the ground, whether you want to use SEO services to do it or not, the most important thing that you need to realize is to know your audience. Before you send any sort of message, you first need to ask yourself “What message am I trying to send? “ and “Who am I trying to send this message to.” If you think that your target audience will be receptive to both your product/service/ message, then you are on the right track.
If you think that the message is muddled in any way shape or form, you might want to either figure out if the message is the problem or who you are sending it to. Also, if you can’t get behind the message you are sending, you might want to rework the entire structure of your business/ mission.
Once you pin those down, it makes SEO and any form of marketing much easier in the long run.
Do You Have an Advertising Budget?
Unless you are willing to spend hours upon hours trying, failing and learning just to learn how to do your own SEO, you are most likely going to hire an outside source for SEO services. You can, of course, hire a third party company that specializes in this like Purple Tie Guys or you can hire someone to exclusively do this for your company.
Also, like any other aspect of a business, you want to be able to have money set aside for some advertising fees. It’s just common sense. Of course, just like anything else in this world, you get what you pay for. If you barely invest in any of it,time or money wise, you are going to have a bad time. Also,if you don’t pay any attention to how the person you hire is doing things you are going to get shoddy results.
Be sure to do yourself a favor and take the time make sure you have a reasonable budget and timescale set aside for advertising or SEO services. Your wallet will thank you later.